Mr. Germani, We provide online ordering as a convenience to our customers who prefer the convenience of online order. OUR prices remain the same. The online host adds a percentage based on the sale price. Because the images are produced at our lab and sent directly to you from there, yes, you have to pay for shipping. And, as required by state law, you must pay FL sales tax with your purchase. You will note on your flyer you received that if you have questions or concerns you may contact the studio. That information is provided readily. You always have the option to order by contacting the studio OR sending in the order form you received by mail. You may pick up your order placed through the studio AT the studio. We do charge for shipping if you wish it delivered another way. And, of course, you must pay sales tax at the studio as well. We do not deceive or trick our customers into buying online. You always have the option not to purchase at those prices. You ALWAYS have the option of contacting us directly to place your order. I am sorry for your disappointment.